Brand
The ekxo identity in short: one wordmark, three colors, used with discipline. Everything here is production-ready — download the logo and apply the palette as shown.
Logo
The ekxo wordmark. Keep clear space around it, and don't recolor, stretch, or rotate it.
Colors
Neutral grays do the work; violet marks what matters. Kept sparing, a single accent stays meaningful — the discipline behind Make Everything Matter.
Violet #3730a3
Accent. Reserved for the logo and the few moments that should stand out. Used sparingly, so it always means something.
Gray #545454
Foundation. Text, structure, and most of the interface — steady and legible.
Light gray #b6bbc4
Support. Borders, dividers, and secondary detail that stay in the background.